Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace. They use it to solve problems, obtain information on competitors and determine the needs and wants of non-paying consumers and customers. Marketers then analyze the data and develop various marketing strategies.
Rcc conducts market research analysis to enhance the customer services and generate the revenue , thus creating a positive impact on the growth of the market. Some mobile devices such as smartphones and tablets are also adopted for this purpose.